The Blog from the Dog

It seems that AdWords are becoming more popular in jargon that is tossed around between business owners. But, what exactly are AdWords? How do you pay?

AdWords is Google’s pay-per-click (PPC) marketing answer. What does this mean? Well, the ads you create in Google’s AdWords appear in relavent searches (the keywords you bid on) and the content ads you decided on (if you chose any). If your potential customer clicks on your ad, you pay a specific bid amount for that click. We better get them to do something on your website!

You want to advertise elsewhere?…diversify! Each of the “Big 3″ search engines has their own advertising section where you can user PPC on selected keywords. Think of this as AdWords, only in Yahoo! and Bing. (previously known as MSN/Live).

AdWords is a TM of Google, much like Kleenex is the TM for facial tissues.

Need help with your AdWords account? Want to setup your AdWords account? Do you want advertising elsewhere, other than Google’s AdWords?

Give us a call (925-7446) or shoot us an email and we’ll be happy to help. Where else can you get free consultation about your business plan?

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Nothing like free advertising.

As some of you know, Microsoft just released their latest and greatest search engine. It’s name? Bing

Bing has a lot of promise, but it will have a hard fight on its hands. Google is known as the King of searches. Do we have room for a Queen?

Historically, MSN, Live, Bing – whatever name you use – has been the lowest of the “Big 3″ search engines. Let’s see if this can help them in their quest in the Internet world.

Take a look at Bing and let me know your thoughts. We’re going to start the optimization process with Bing for those with SEO through us.  Are you in need of any Search Engine Optimization?

Until next time!   \V/

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